Loyalty Dashboard

Total Members

125.8K

8.2% vs last period
Active Members

3,240

12.5% vs last period
Loyalty Revenue

4.2M

5.8% vs last period
Points Redeemed

28.5%

3.2% vs last period
Membership Growth
Member Tier Distribution
Points Activity
Tier Progression Analysis
Bronze to Silver Conversion
18.5%
2.3% vs last period
Silver to Gold Conversion
12.8%
1.5% vs last period
Gold to Platinum Conversion
8.2%
0.8% vs last period
Average Days to Tier Upgrade
145 days
12 days vs last period
Redemption Tracking
Redemption Type Count Points Redeemed Avg. Points per Redemption Monetary Value Popularity Trend
Room Upgrades 1,245 1,245,000 1,000 $ 124,500
+8.5%
Free Nights 980 1,960,000 2,000 $ 294,000
+5.2%
Dining Credits 850 425,000 500 $ 42,500
+12.8%
Spa Treatments 320 160,000 500 $ 32,000
-2.5%
Airport Transfers 145 72,500 500 $ 14,500
+3.8%
Member Engagement Score
72/100
Overall Engagement Score
Engagement Score Components

The Member Engagement Score is calculated based on the following factors:

Booking Frequency
25%
Score: 82/100
Points Activity
20%
Score: 75/100
App/Website Usage
15%
Score: 68/100
Email/SMS Response
15%
Score: 72/100
Social Media Interaction
10%
Score: 58/100
Feedback Participation
15%
Score: 65/100
Loyalty Program Recommendations
Re-Engagement Opportunity

564 Silver tier members haven't engaged in 120+ days but have 2,000+ points each. Consider a targeted "Use your points" campaign before they expire, potentially unlocking $ 282,000 in revenue.

Tier Upgrade Opportunities

235 Gold members are within 500 points of Platinum status. A targeted offer for their next stay could encourage the additional spend needed to upgrade their tier, increasing loyalty and future revenue.

Rewards Optimization

Analysis shows that spa and dining rewards have 35% higher redemption rates than room upgrades. Consider allocating more points to these popular categories to improve member satisfaction and engagement.