Segments
Based on guest behavior analysis, consider creating a "Potential Loyalty Members" segment targeting guests who have stayed 3+ times but haven't joined your loyalty program. This segment could yield a 28% conversion rate to loyalty membership.
All Segments
Luxury Travelers
ActiveGuests who have booked premium room types and spent over $ 5,000 on hotel services.
Frequent Business Travelers
ActiveBusiness travelers who have stayed at our hotel 3 or more times in the past 12 months.
Family Vacationers
ActiveGuests who have booked family rooms or multiple rooms and traveled with children.
Potential Loyalty Members
DraftGuests who have stayed 3+ times but haven't joined the loyalty program yet.